What feels like aeons ago but only because of my life-sleep balance, back when I was studying marketing, I discovered the ‘Diffusion of innovations’ theory first espoused by Everett Rogers in 1962. It seeks to explain how, why, and at what rate new ideas and technology spreads.
First up are the ‘innovators’ (roughly 2.5% of society) who, when first aware of the new idea, embrace it.
Second come the ‘early adopters’ (13.5%) who jump on the bandwagon once they know there’s a bandwagon.
Thirdly, the ‘early majority’ (34%) who jump aboard; followed by the fourth category, unsurprisingly labelled the ‘late majority’ (also 34%), who agree to join in after knowing about the idea and deliberating for some time.
And finally, the laggards also adopt the idea, either after significant refusal, or without realising that they have adopted it.
And I feel like I’m a laggard – but not intentionally. Rather, it’s lack of time which has meant that I only recently – after hearing all the hype about first the book, and then the subsequent movie – bought myself THE GIRL ON THE TRAIN by Paula Hawkins, and found the time to read it, too.
And whoa; I’m so glad I did! It intrigued me from the first page and I found it incredibly difficult to put down; the last book I felt this way about was GRAEVALE by Lynette Noni and that was explainable – it’s Book 4 in her Medoran Chronicles, so I already have history with her writing.
But this one? THE GIRL ON THE TRAIN? Read it if you can; if you haven’t yet.
It’s worth it!
And have a great week, dear Reader!